Many people assume that, in order to advertise something, you’re going to have to spend a lot of money. While advertising certainly can be costly, it doesn’t have to be. There are a number of affordable advertising options, especially if you advertise online. 

Below, you’ll find several simple and effective ways to advertise online. These methods will yield amazing results, and they won’t cost you anything but time. 

1. Use Local Listing Services

If your business has a physical location, make sure you’re taking advantage of all of the local listing services. Add your business to Google Places, Yahoo! Local, and the Bing directory service 

When you’re listed in these directories, anyone searching for a local business will be able to see your listing. In addition, search engines prioritize companies that have taken the time to fill out these listings. The directory listing won’t just help you to draw new business; it will help you to draw new traffic to your website. 

2. Take Full Advantage Of Social Media

It isn’t enough to have a few social media profiles for your business. You need to make sure you’re using the accounts effectively. It’s important to remember the “social” part of social media. You can use social media to interact with clients and customers in a more personal way. 

Studies have shown that a strong social media presence can help to increase consumer trust. Find out which social media platforms your target audience is using. Make a point of being active on all of those platforms. 

3. Create A Blog

These days, a lot of business websites include a blog. A blog can be useful for two reasons. First, it allows a business to use a variety of different keywords on a site. If a site has regular blog posts, it’ll be able to draw in a lot more search traffic. 

Secondly, a blog allows you to impart genuinely useful information to potential customers and clients. You could create a how-to guide, or inform people about the new products you’ve going to be releasing. Your visitors will appreciate having this information.

4. Invest in Search Engine Optimization

You might consider SEO as an expensive form of advertising however when you consider the return on your advertising dollar it could be one of the most beneficial forms of advertising you’ll undertake. Any company that specializes in search engine marketing will be able to assist you. Our friends at Red Rain SEO have a vast amount of experience working with local businesses to achieve greater visibility online. You can always take a look at their YouTube channel, or if you’d like to have a read of their website, Red Rain SEO are an SEO Company in Galway that has helped many businesses achieve outstanding success online. If you’re considering this type of advertising option Red Rain SEO are worth a look.

5. Create Press Releases

You don’t have to have your own PR team to issue a press release. You can create your press releases and send them out to various media outlets. If you have an interesting bit of news to share, you should be able to get a lot of coverage. 

Take a look at some of the free websites that will help you to create and distribute press release. PRLog is a very good option, as is 24/7 Press Release. If you are able to get press releases out on a regular basis, awareness of your brand will rise. 

As you can see, there are a number of effective ways to advertise online. Make sure you utilize the many tools that the internet offers. Advertising doesn’t have to cost a small fortune. If you come up with smart strategies, you’ll be able to do a lot with a little.